The Brave web browser and Basic Attention Token (BAT) has made a home run with the news that it will be partnering with the Dow Jones Media Group.
According to a press statement issued by Brave, Dow Jones will be bringing premium content to the Brave audience. Furthermore, this will also serve as a test to see how digital publishing and blockchain technology can work together.
Exciting times ahead with Dow Jones Media Group
This ‘premium content’ includes access to Barrons.com or a MarketWatch newsletter. Going forward, these two companies plan to collaborate and test some solutions in the news and information space. This means that Brave web browser users will receive content from Barrons.com and MarketWatch via Brave. Brave is a blockchain-based digital advertising and services platform.
However, the service is currently only available on a first-come, first-serve basis to those who download the Brave internet browser. To visit the Brave website, click here.
Meanwhile Brave CEO, Brendan Eich welcomed the partnership and said they are looking forward to the new model. He said they are excited about reconnecting users and publishers without having to compromise on privacy. In addition, Dow Jones Media Group’s Daniel Bernard echoed Eich’s statement by saying that the partnership is an exciting and innovative step for the media group.
The Dow Jones Media Group includes Barron’s, Financial News, Mansion Global, Moneyish, and MarketWatch. All of which are financial and luxury brands. The group has about half of The Wall Street Journal Digital Network audience.
What is Brave?
Brave is a web browser that is privacy-oriented and built on a blockchain-based digital advertising platform. It benefits users in the sense that its faster than other web browsers and users will get paid for watching advertisements. These advertisements are audience specific and are sent to viewers in a locked state. Advertisers will be able to get a bigger chunk of online advertising revenue. Users will be paid with BAT tokens which can be used for various other products such as photos, data, articles etc. One can even donate your tokens to a charity organization. The Brave browser which is built on an Ethereum blockchain has an added advantage of an “Anonymity Shield” that protects your personal details so that you cannot be tracked via the Internet.
During the week, the price of BAT increased on exchanges such as Bittrex to about 0.42 USD from its low of 0.23 USD. Follow the link to see how BAT is doing on Coinmarketcap.